The Internet has changed the way customers and advertisers interact and engage. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis.
Today’s mobile is identified by a high level of daily engagement of users on their smartphones and tablets when searching for information and looking for a place to go or make purchases. Mobile engagement growth entails mobile technology improvement in Mobile Advertising regularly that instantly impacts the private user environment.
Increasingly, consumers are shifting from TV to digital platforms, which makes digital video advertising more relevant. Video ads allow the demonstration of a product transparently and efficiently of delivering engaging advertising messages. Unlike traditional commercials, Programmatic Video Ads allow for highly focused targeting and measurable video across any digital channels boosting operational efficiency.
According to official statistics, social networks cover almost a third of the world population, forming a new huge platform for ads placement. The real power of Social Media Advertising lies in the extensive coverage of users, deep targeting settings, and strong engagement metrics that makes this media channel pretty efficient when running an advertising campaign.
The critical difference between regular advertising and retargeting is you already know the customer is interested.
